MEDISPA.PRO
Knowledge base · Retail

Retail & products in medispas

Everything a guest can buy and take home: spa boutique, cosmeceuticals, nutraceuticals and supplements, pharma and medical devices. Prices of key properties' products as listed, with currency and date; price ranges, assortment mix and retail KPIs.

What the section already has

Each block has a tag: “data” means prices and products from the properties' catalogues, “definitions” means terms in our own words, “no data” means the block waits for data.

Four retail directions

How we split medispa products: by what the product is and which rules apply to selling it. The number is products with a price in our sample.

Procedure products and consumables — not retail

Botulinum toxins, fillers, IV solutions, professional cabinet cosmetics, single-use medical supplies and linen are not sold to the guest: they are the property's inventory. They are expensed into the cost of the procedure and accounted for under inventory rules, not as retail revenue.

Products with prices

The price is as listed in the catalogue of the property or its brand, incl. VAT, in the catalogue currency and with the date we saw it; no conversion or rounding. Home medical devices (non-prescription) are listed here too; medicines are not shown.

Price from – to

Product Property / brand Category Price Date

“from” is the lowest price among a product's variants. Products of a property's brand sold by an authorised retailer are shown as the brand's price. The product class is our classification by product type for now and is being checked against official registers.

Price ranges: by category and property

Minimum, median and maximum price and the number of products (n). Currencies are never mixed: each row is in its own currency. The bar is the range on a log scale, the dot is the median.

By category

By property

Property × direction

Assortment mix: share of directions

The share of each direction among a property's products with a price in our sample. It is a share of catalogue items, not of revenue.

Price tiers by category

Prices in each category are split into three tiers with an equal number of products: entry, core and premium. Each tier shows its range and median; the step shows how many times higher the next tier's median is. All properties of the sample together, each currency separately; categories with at least 6 products.

Assortment profile: width, depth, brands

Width is how many product categories a property carries, depth is how many products a category holds on average (in brackets: the deepest one). Own-brand share is the part of products under the property's own label. This profiles the collected catalogue sample, not sales.

Property / brand Products Width Depth Brands Own brand

Model shop: which products matter most

A model, not data: products, categories and prices are real, taken from the properties' catalogues (in euros), while a year of sales is simulated. It shows how a buyer splits the assortment into groups and what to do with each. No real sales of any property are shown here.

Revenue × gross profit

Rows: the product's share of revenue; columns: its share of gross profit (A large, B medium, C small). Each cell shows the number of products and their share of revenue. Products off the diagonal sell one amount but earn another.

Three criteria at once: revenue · profit · units

Each product gets three letters: by revenue, by gross profit and by units sold (for example AAB). The combinations fall into familiar groups, each with a clear action.

Product matrix: revenue contribution × demand steadiness

Rows: the product's contribution to revenue (A large, B medium, C small); columns: how steadily it sells (X steady, Y fluctuating, Z unpredictable). Each cell shows the number of products and their share of revenue.

How to read: AX are the key, predictable products, replenished automatically and never allowed to run out; AZ are important but unpredictable and need more stock and the buyer's attention; CZ are small and random, kept to order for a guest or delisted.

Revenue × purchase frequency (for the stockroom)

Columns: how often the product is bought: F often, M sometimes, R rarely. Frequent products go closest to the till and the pick-up point; rare and expensive ones go deeper in the stockroom, with their stock watched.

Replenishment rules: how shelf stock behaves

A teaching example on the model: one product of the model shop, half a year of simulated sales and four ordering rules. Lines show end-of-day stock; below: the share of demand served, average stock on the shelf and the number of orders.

How to read: without a safety stock the shelf is cheaper, but the product sometimes runs out and the guest leaves without buying. Scheduled ordering suits the supplier but keeps more stock on the shelf. Choosing a rule is a trade-off between an empty shelf and money tied up in stock.

Safety stock and shelf reliability

A teaching example on an invented product, not data of any property. The calculation is real: the same one applied to a property's sales and stock when they are available.

How to read: the less often a product may run out, the more stock it needs, and each extra percent of reliability costs more than the previous one. An order is placed when stock falls to the reorder point: sales during the delivery time plus the safety stock.

Pharma & medical devices: market and regulation

Medicines and medical devices are sold under licence. Here is only a market and regulatory overview: which product classes exist and what is needed to sell them. Assortment and prices of prescription medicines are not published; no recommendations for use.

Product class Legal basis in the EU What selling requires

Licences and regulators by country are in the section Regulators.

Procedures and home care

After a procedure a doctor or cosmetologist may prescribe home care. We link a procedure to home care only at category level (e.g. “sun protection and recovery after a peel”), never to a brand.

Procedure passports are in the section Procedures.

Retail KPIs: what they measure

Definitions in our own words. Industry reference values will come only from real reports — with year and coverage; there are none yet.

definitions; industry reference values — no data
Retail share of revenue
What part of a property's or spa's revenue comes from selling products. Measured net of VAT, with the base fixed in advance — spa, medical or whole-property revenue.
Industry reference: no data
Retail per guest
How much a guest spends on products on average over a period. It is also counted per procedure or per occupied room — as long as the period matches.
Industry reference: no data
Attach rate
The share of procedure visits in which the guest bought at least one product. The window in which a purchase counts for the visit is set in advance.
Industry reference: no data
Home-care prescription rate
After what share of procedures a specialist prescribed home care. Alongside it, fulfilment: what share of prescriptions ended with a purchase of the prescribed product category.
Industry reference: no data
Inventory turnover
How many times a year the stock sells through and is replenished; the inverse is how many days a product sits on the shelf on average. Especially important for products with a shelf life.
Industry reference: no data
GMROI
How much gross profit each euro invested in stock earns. It shows which categories pay back their shelf space and the money tied up in stock.
Industry reference: no data
Markup and margin
Markup is how much the selling price exceeds the purchase price, as a percentage of the purchase price; margin is the same difference as a percentage of the selling price. Both are net of VAT; mixing them up is a common mistake.
Industry reference: no data

How to read this page

Knowledge base materials are for information only and are not medical advice, an individual investment recommendation or an offer. Contraindications apply. Consult a specialist. See the Disclaimer.

This page is for information only and is not a recommendation to buy or use any product. Prices are given with currency and date.